Preview Mode Links will not work in preview mode

Joyful Business for Christian Female CEOs & Entrepreneurs with Judy Weber


Dec 1, 2022

What is Category Design (& How to Create Your True Category of One).
 
The market is saturated with strategies & tactics focused on differentiating you from the competition.
 
Premised on the idea ‘I’m better than others.'
 
A more effective marketing strategy is to carve out your own segment of the market.
 
Not paying mere lip service to a category of one’ but actually designing (& owning) your own.
 
Listen to learn:
- what category design is
- why it’s the most powerful marketing strategy to scale your business
- the steps to category design
 
DOWNLOAD my Ultimate Scaling Guide: judyweber.co/mastermind