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Joyful Business for Christian Female CEOs & Entrepreneurs with Judy Weber

Feb 25, 2022

The Cinderella 'Rags to Riches' story, a copy strategy suggested by many online gurus, does NOT serve your business or your clients.

In this episode I'm joined by Strategist + Copywriter Kristen Westcott.

Kristen helps online coaches, OBMs, and other service providers set priorities, communicate effectively & scale - without overwhelm, providing her clients with a clear vision, compelling copy and a thoughtful strategy that guides their actions. 

In this episode, you'll learn:
-why the overly-simplistic, formulaic 'rags to riches' story could be hurting your business
-how to incorporate this all-important aspect of your story will serve your audience (through making a deeper connection) as well as serve you (creating more authority and relatability)
-how to know how much detail is 'enough'
-how to mine the gold that exists in your background and experience

Find out more about Kristen:
Connect with her on LinkedIn:


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